In a environment where by tech CEOs typically preserve meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that couple dare to tread. As being the co-founder and CEO of Scentbird, among the primary fragrance subscription products and services in North America, Mariya has demonstrated herself to be a ahead-thinking organization leader. But outside of her success in the company world, she has also emerged being a spiritual information and intuitive Instructor, a change she shares brazenly by means of her YouTube channel, “This is often Mariya.”

This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova One of the more unconventional—and persuasive—figures in the fashionable entrepreneurial landscape.

Constructing Scentbird: A Fragrance Disruptor
Mariya’s small business vocation took flight in 2014 when she co-Established Scentbird, a business built to make designer fragrances additional obtainable by way of a regular membership product. Modeled immediately after Netflix, but for perfume enthusiasts, Scentbird immediately became a go-to System for fragrance discovery. Less than her Management, the business grew to serve over seven-hundred,000 subscribers, featuring usage of more than 800 fragrances from significant international brand names.

With a robust foundation in manufacturer tactic, provide chain logistics, and advertising, Mariya successfully attracted undertaking money, participated during the Y Combinator accelerator, and served Scentbird scale right into a $100M+ earnings company. She later expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, a car fragrance business.

But even though her standing during the startup environment was soaring, Mariya was quietly undergoing a spiritual transformation that might soon spill into the public eye.

The Awakening: A Change to Spirituality
All over 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, Strength perform, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced developing content that can help Other individuals check out their own consciousness, finally launching her YouTube channel “This really is Mariya.”

The channel, which now has in excess of 100,000 subscribers, features an array of written content—guided meditations, soul healing tactics, chakra work, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply particular. She invites her viewers to connect with themselves, the divine, plus the unseen energies that form our daily life.

Her followers generally explain her content as transformative, and he or she has cultivated a deeply loyal spiritual viewers by way of regular engagement and authenticity.

Controversy with the Crossroads of Id
While many have embraced Mariya’s dual identity, others have lifted eyebrows—specifically as her metaphysical beliefs became extra publicly seen. In 2024, a feature through the Enterprise of Vogue spotlighted the tension involving her roles like a tech CEO and a spiritual teacher.

Several of Mariya’s statements—which include responses on different therapeutic, extraterrestrial beings, and controversial scentbird ceo sights on historic figures—sparked backlash from customers, influencers, as well as former collaborators. Several splendor influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social networking forums debated the appropriateness of her beliefs in relation to her Management posture within a mainstream brand.

In reaction, Mariya clarified that her spiritual teachings are particular and made available below her first title only, deliberately divided from her Specialist identity. Yet the controversy opened up a broader dialogue about regardless of whether public figures can—or should—compartmentalize their beliefs in the age of transparency.

The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though numerous founders attempt to take care of an image of neutrality, she has selected to point out up as her full self. This amount of transparency can be both of those magnetic and polarizing.

On just one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an business normally focused only on scale and strategy. On the opposite, her outspokenness about spiritual matters invites scrutiny, especially in an era when on line material can promptly go viral and provoke strong reactions.

Nevertheless, Mariya’s tactic speaks to a further cultural shift. As more people investigate wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and content worlds—may perhaps develop into much more typical, not a lot less.

Businesswoman. Mystic. Influencer.
As well as working her organizations and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, presents private channeling sessions, sells spiritual instruments, and has even revealed a ebook titled seventy two Keys to Manifestation. She’s in essence produced a parallel organization while in the spiritual space—solely separate from her position at Scentbird, however just as structured and scalable.

Her spiritual model, like her beauty brand, is world-wide, polished, and experience-driven. It’s clear that Mariya applies the same standard of focus and creativeness to the two spheres of her everyday living. Whether or not leading a crew of builders or channeling divine energy for your guided meditation, she provides with clarity and conviction.

The Street Forward
Mariya Nurislamova’s journey raises important questions on id, leadership, and community everyday living. Can a tech CEO also be a mystic? Should small business leaders share their personal beliefs with the general public? What transpires when those beliefs challenge typical norms?

Regardless of the answers, Mariya proceeds to wander her path unapologetically. She represents a fresh generation of entrepreneurs—kinds who aren’t fearful to generally be complex, spiritual, and multidimensional. Her boldness might cost her some partnerships, but it also earns her admiration from those who benefit fact above conformity.

In the end, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what it means to be full.

Mariya Nurislamova lives within the intersection of logic and intuition, business enterprise and spirit, leadership and vulnerability. Her story is often a Daring testomony to dwelling authentically, even if that authenticity comes along with danger. As she continues to develop her twin empire—each earthly and cosmic—she invites us all to think about what it means to lead with soul.

Irrespective of whether the thing is her as being a visionary or even a provocateur, something is certain: Mariya Nurislamova is just not frightened to break the mould.